REX'S GOLDSMITH'S FRESH FISH
(Milford)
Rex Goldsmith

 

Rex has been in the fish trade since he was 13 years old. As a boy he used to catch trout in the local stream and sell them to a fishmonger.
He worked on a trout farm for a number of years before becoming a fishmonger for a large supermarket. After a while he became quite disillusioned with the quality of fish and realised he could do better himself. He bought a small fish stall in the corner of the car park at Secrett's Farm Shop, in Milford, Surrey.With his passion and enthusiasm for seafood he built up such a loyal following that he had to have a shop built in the same location.
In December 2004 he opened The Chelsea Fishmonger in Cale Street on the Lovely Chelsea Green. This new venture hit the ground running and the shop has gone from strength to strength. September this year will see the opening of The Chelsea Fishmonger in Guildford at No 6, Kings Post parade, Burpham.
Jamie is the longest serving member of Rex's team with over 8 years of experience. In 1999 he started working as a part time saturday boy in Rex's fish trailer at Secretts Farm Shop becoming full time when the fishmonger shop was first built. Jamie now manages Rex's Fresh Fish, in Milford, and has matured into an essential member of the team. Jamie, an excellent footballer, and a favourite with the ladies, always has a big friendly smile to greet you when you enter his shop.